Why Are People in Their 30s Looking Younger Than People in Their 20s?


Have you seen the latest headlines, TikTok, Reels? Wherever you look, people are talking about how people in their 30s are looking younger than people in their 30s/40s.

What has fueled the attack on these poor 20-year-olds spending thousands on skincare to (apparently) look older than they should? Of course, it had to be Love Island. Love Island contestants never get it easy, but they know what they’re getting themselves in for.

Anyway, we’re not here to bash Love Islanders. But the headlines show, rather brutally, how the contestants in their 20s look older than us, mere muggle 30-year-olds on the outside.

The headlines are sparking big debates: are the younger generation spending too much on skincare/treatment that’s prematurely ageing them?

Read on to find out.

The Skincare Isn’t Skin caring

What are you to do if the skincare isn’t skin caring?

You can pay all you want for fancy lotion and potions, but if you aren’t using the right product for your skin type, you won’t get the youthful glow you’re looking for. And that’s half the issue – people in their 20s are spending hundreds on toners, oils, serums, moisturizers, and CC creams and putting them all on in order.

The build-up of products is intense, and by the time you get to the CC cream level, the product benefits can barely seep through the previous five sitting in the layers of the skin.

What can work better? A toner to cleanse, serum, moisturizing CC cream. Three products, no build-up, more effect. People can also try microneedling for collagen stimulation and to help the product seep into the layers of the skin. But microneedling won’t save anyone if they’re not using the right products for their skin type.

Right Treatments, Wrong Time

That is actually where these 20-year-olds are going wrong. The world is going filler mad!

Is that saying filler is a bad thing? Absolutely not. The issue is that people in their early 20s have 100mls (exaggeration) of filler in their faces when they don’t need it. Noses, cheeks, chins, jaw…it’s everywhere.

And like we say, it’s not that filler is a bad thing. The benefits of anti wrinkle injections are incredible:

  1. Collagen boosting
  2. Reduces fine lines and wrinkles
  3. Enhanced natural beauty

Do people in their early 20s need to reduce fine lines and wrinkles and look for anti-ageing treatments? Probably not.

Botox relaxes wrinkle-causing muscles and is definitely more suited for older individuals. Using it in your 20s can stop natural muscle development and actually causes a less youthful appearance. And it’s not just Botox. Chemical peels reduce fine lines and sun damage but can strip skin of natural oils if used too early or frequently. It’s the same with lasers. Laser treatments help with skin resurfacing and tightening but can cause damage if used on young skin.

Wrong Treatments…Never a Right Time

Some treatments are just outright unsuitable. Overusing non-FDA-approved injectable fillers causes complications like infections and lumps – and yes, it does happen.

High-strength retinoids – powerful anti-ageing products – can cause severe irritation and increased sun sensitivity, yet they seem to be a new craze. And don’t get us started on tanning beds. Tanning beds significantly increase the risk of skin cancer and accelerate ageing. Still, we understand the temptation if you live in the UK and see a total of 1.5 hours of sun each year.

There are some incredible treatments and products, but we think the issue is, people in their 20s are overdoing it. If you are in your 30s or 40s, you grew up with vodka and boost in a bottle and Dream Matte moose. There weren’t the same fancy products and treatments. So, that’s our verdict – young people are simply overdoing it.

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